A WRITER IN SEARCH OF AN AUDIENCE.
In the previous blog, I had discussed the structure of a plot of a novel and what factors decide it. In all my previous blogs in this series, I have discussed several literary aspects of writing a novel. In the next few blogs, I would discuss the problems of a novelist that are not exactly literary but they are important nevertheless. These are the problems of finishing the novel as a product and delivering it to readers. In this blog , I would discuss the problem of finding an audience.
For a first time novelist, this problem is nonexistent or to put it differently, a first time novelist is oblivious to this problem. To that novelist, novel writing is an abstract exercise to be carried out in the privacy of her /his mind. I am using the word ‘abstract‘ because no part of this activity is grounded in the reality, except perhaps the pen and paper ( or a computer these days ). Everything else about that yet to be written novel is ethereal. The would be novelist is not even aware of whether and by whom that novel would be published. To her/him, the novel is like a newborn baby who needs round the clock mollycoddling. A novelist is on an emotional high during this phase. No mundane details are of any importance to the first time novelist.
When I recollect my life when I was writing my first novel, I now realise how naive I must have been. This dream like reverie exists because the novelist is , in reality , writing for herself /himself. The novelist is a writer and a reader at the same time. Therefore, there is no need for anyone else. However, things change after the novelist finishes writing that novel. The novelists, as a species, live a paradoxical life. On one hand, they are intensely private individuals, but on the other hand, they seek external approval for their outputs. Therefore, once a novel is finished, the second persona of novelists takes over. The first time novelists have all the more need to secure approval (and even praise ) from people around them.
That is when the reality sinks in. A first time novelist realises that there are real life problems in making people read that novel. Reaching out to readers requires an effort. Finding out the potential readers requires a skill, a strategy and resources which the would be novelist may or may not have. In earlier times, one needed to have literary agents who would try to sell the manuscript to big publishing houses. Thus, a novelist would have to wait for long periods before a publisher would agree to publish a novel by a new author. There have been several instances where the novelists who subsequently became best-selling authors, had to wait for long periods to get their first novels published. In the present times , with the spread of Internet and online publishing, the things have changed. It takes much shorter time to publish novels.
However, finding the right audience is still a problem. The real problem is not that it requires lot of marketing to sell a novel, but rather that a novelist does not realise that without marketing no novel would find its audience. In addition, as mentioned above, a novelist has no such skills. It is sometimes tempting for a novelist ( or for that matter for all creative persons ) to look down upon such marketing strategies. It is natural for a novelist to put the creative process on a pedestal and neglect everything else. In fact, it is this ideal of artistic purity that misleads an artist to relegate the importance of reaching out to an audience.
It is a common mistake to think that this emphasis on marketing is of recent origins. It is tempting to think that this undue emphasis is a consequence of increasing commercialisation of every sphere of human activities. While it is true that, with the passage of time, things are increasingly valued at their monetary worth, the real need for marketing is for targeting the potential audience and not necessarily for monetizing a novel. It is not just money but every resources are in limited supply. Therefore, what marketing does is to chalk out a strategy to put that novel within the reach of such resources. It creates a channel which makes a novel to connect with a reader who has either an inclination, a spare time or spare budget.
I would like to admit that when I began my first novel, I was blissfully unaware of this wisdom. It was only after publishing the novel, that I found this out. A large share of the credit of enlightening me goes to my publishers Cinnamon Teal publishing.
In my next blog, I would discuss whether the artistic purity is really in conflict with the marketing strategies or not ?